30th JCF | welcome to Małopolska
For many years now, the Jewish Culture Festival has been promoting the region of Małopolska – with this year being no exception. The JCF has been invited to a new project, “Małopolska Showpieces”, together with other events which promote the region and strengthen the sense of the local identity among its residents, building a strong brand of “Małopolska.”
All these events will show the cultural abundance of the Małopolska region with its diversity and respect for tradition which they forge into a modern stye of life. The Jewish Culture Festival shows the Jewish culture which for many years had a great influence on the life in our region. It was here that the great Hassidic dynasties came into being and the Jewish reformers were active – together with their Polish neighbors, they were building what we call now our Małopolska cultural heritage.
As a Małopolska showpiece, the JCF not only promotes the region in Poland and abroad, but also continues its multicultural tradition which had become one of the factors which make Małopolska stand out among other regions in our country.
Dear Ladies and Gentlemen!
Małopolska is a place where tradition interacts with modernity. The place is distinguished by its rich culture, openness, hospitality and also a great energy – thanks to which the potential of our region is appreciated. We believe that coherent and creative promotion actions are today the key to build in the awareness of the region residents, tourists and our partners, a belief that Małopolska is always able to give what it has the most precious to offer.
Our new project, named “Małopolska Showpieces”, aims at the creation of regional identity among the residents and building a strong brand of the region by means of the presence of the image of the Małopolska Region as a partner of the largest and the most recognizable events.
One of them has been – taking place since 1988 – Jewish Culture Festival in Krakow which, this year, is celebrating its jubilee, 30th edition. Out of a local event presenting the culture of the Galician Jews, the Festival grew not only into the most recognizable Festival associated with Krakow, but also the largest Festival presenting Jewish culture in Europe. Strongly rooted in the centuries-long tradition of Małopolska, the Jewish Culture Festival presents the contemporary and modern culture created by the Jews worldwide, attracting each year tens of thousands guests from Poland and abroad to the Kazimierz quarter.
Dear Ladies and Gentlemen, I do hope that a year rich in interesting music events and initiatives is ahead of us – and that they will draw everybody’s attention to Małopolska as an important center of the cultural life.
With warm regards,
The Marshall of the Małopolska Province
photo.: Edyta Dufaj